About

Specialist advisors & accountants enabling better business journeys

At Elements Advisory Group, we know that the stresses of running a business can be exhausting.

Our goal is to reduce your stress and help you feel more in control and supported throughout your business journey.

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Our Elements

Collective elements that drive us every day

Understanding you and your business

We develop a deeper understanding of a client’s business, aspirations, goals, and numbers, and develop strategies to get them to a place where they achieve their financial goals.

Joining you on your journey

We aim to make it a better, more supportive business journey for our clients, keeping them on track and enabling them to achieve optimal profitability.

All the right elements in place

It is only by ensuring that all elements are in place from the beginning, and working together over time, that a business can optimise profitability throughout its journey.

Our Purpose

We believe a business should improve the life of an SME owner and all others invested.

We know the obstacles and emotions that arise on a daily basis for a business owner often get in the way of rational decision making. This often causes emotional decision making that is detrimental to growth, and at times, the livelihoods of everyone invested. We aim to make our clients’ businesses easier to manage, and their lives more enjoyable by removing the uncertainties and stresses associated with the day-to-day running of a business.

Our Values

What we believe in

The values that guide and shape the behaviour of our people and the firm

Take no shortcuts

Remove the short-term blinkers and focus on the marathon, not the sprint.

Challenge the status quo

Be a challenger to the traditional and conventional accounting models and embrace modern best practices.

All are accountable

Hold each other and our clients accountable; Doing what it takes to get it done right and deliver what was promised.

Be a source of education & value

Encourage a culture of continuous learning and education so clients feel in control with direction & purpose.

Always be improving

Pushing ourselves and each other, and our clients to go further than what we thought was possible and avoid complacency.

Exemplify care & compassion

Demonstrate care and compassion towards people who are experiencing hardship.

The building blocks to business growth

The story behind our logo.

Our impact stretches far beyond the traditional advisory and accounting firms. It begins by ensuring all the right elements are in place from the start based on a deep analysis of a business and the individual. Like one cohesive unit, the ‘elements’ in our logo hold meaning in how they represent all core solutions and business processes working together towards a common goal.